Articles

• An Analysis of Housewives Awareness and Readiness as Potential Customers of Eco-friendly Household Goods Company in Indonesia

  Pricilla Pritta Alfina

  1-12

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• Analysis of Factors Affecting Purchase Intention on Smart Portable Garden in Indonesia: PLUS Study Case

  Arya Putra Widianto, Arfenia Nita

  13-23

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• Analysis of Product Attributes That Influence Customers Toward A Purchase Intention of Eco-Friendly Household Products

  Amanda Prita Kirana

  24-32

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• B2B CRM Strategy Design Guiding Principle: Study Case of Det-Urgent Company

  Akmallya Fadhilah, Arfenia Nita, Shimaditya Nuraeni

  33-39

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• Changes in Consumer Behaviour of Skincare Repurchasing During COVID-19 Pandemic

  Hasna Annisa Dewi

  40-54

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• Customer Purchase Intention in Online Green Product Brand Community

  Shafa Puspa Kirana, Annisa Rahmani Qastharin, Prameshwara Anggahegari

  55-67

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• Designing Brand Community Development Guideline to Secure Customers: A Case Study of Semudah Health

  Muhammad Raihan Ramadhan, Arfenia Nita

  68-81

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• Digital Marketing Strategy for WRAP IT Bees Wrap to Increase Brand Awareness

  Diva Dewayuningtyas

  82-91

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• Do Gen X Directors Have Implement Different CSR Performance? A Case of ESG Leader Companies in Indonesia

  Rahassanti Recta Regitya, Yunieta Anny Nainggolan

  92-99

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• Empirical-Based Model for Repurchase Intention among Fast-Food consumers in Cebu City, Philippines

  Jessalyn M. Alqueza, Kriszia Dimpsy S. Bastasa, Jannalou L. Resos, Marie Love Elizabeth Y. Sombilon, Nelson B. Collamar, Vicente S. Maravilla, Jelissa G. Flores

  100-110

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• Factors Affecting Consumers’ Impulsive Buying Behavior on Marketplace

  Ilena Pramesita Arifin, Nurrani Kusumawati

  111-125

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• Influence of Value-Based Marketing on Generation Z towards Sustainable Consumption of Pertiwi’s Sustainable Products

  Elshanti Nabiihah Salma, Sri Hartati

  126-132

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• Influential Criteria Towards Partner Selection for Strategic Alliances of Start-ups in Bandung City

  Tanika Octavenia Sallao, Shimaditya Nuraeni

  133-146

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• Inventory Management Analysis to Support Sales of Jaket Keren SME Garut

  Nandang Laras Rezqi, AMA Suyanto

  147-158

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• Organizational Practices of Workplace Inclusion at Selasar Sunaryo Art Space

  Dinda Khairunnisa, Andika Putra Pratama

  159-169

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• Proposed Information Technology Selection in Integrated Marketing Communication (IMC) Development to Increase Brand Awareness for Eco-friendly Brands

  Nadya Annisa Larasati, Arfenia Nita

  170-181

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• SIVAM: The Development of Hierarchy of Effects Model for Unmentionable Product Advertisements

  Sumathi Paramasivam Mangalam

  182-192

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• Social Media Marketing Strategy in Facebook to Increase Sales Numbers for SABCANTY

  Abigail Fathana Daema

  193-202

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• Supplier-Retailer Collaboration: Identify and Eliminate Halal Certified Store Barriers

  Anizah Zainuddin, Sarah Irdina Ridzwan, Sarah Batrisyia Ridzwan

  203-213

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• The Effect of Gojek’s Gamification Strategy (GoClub) Towards Customer Loyalty

  Aletha Shahisa, Fitri Aprilianty

  214-228

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• The Effect of The Body Shop Indonesia’s Culture Towards Employee Performance: Mediated by Organizational Change

  Alya Alma Maula, Aurik Gustomo

  229-238

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• The Effective Criteria for Increasing the Instagram Engagement Rate of Vegetable Cooking Videos

  Natasya Salsabila Boediono

  239-245

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• The Factors Influencing Cryptocurrency Awareness Among Generation Z in Malaysia: The Roles of Trust, Confidence, and Social Acceptance

  Jaizah Othman, Fandy Lim Md Daniel Lim, Raudhah Mohd Tarmizi, Shahrullizuannizam Salehuddin

  246-257

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• The Impact of Luxury Brand’s Social Media Disappearance towards Product Marketing: The Case of Bottega Veneta

  Muhammad Fides Akhsan, Eirini Koronaki

  258-272

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• The Impact of the Collaboration Between UNIQLO and Japanese Anime/Manga for its UT Collection Towards Brand Loyalty in Indonesia

  Charlene Dwiputri, Fitri Aprilianty

  273-282

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• The Influence of Bring Back Our Bottle Program on The Body Shop Indonesia Brand Image, Brand Trust, Brand Love and Brand Loyalty

  Salma Azzahra, Ira Fachira

  283-295

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• The Influence of Customer’s Brand Experience of Chatime X BT21 Collaboration Towards Brand Loyalty

  Ananda Zahra Thufailah Buchari, Fitri Aprilianty

  296-306

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• The Influence of Online Social Media Activities on Customer’s Attitude and Willingness to Pay Green Products: Case Study of Green Products

  Athalla Rania Insyra, Annisa Rahmani Qastharin

  307-319

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• The Role of Consumers’ Product Knowledge and Religiosity of Young-Adult Muslims on Purchase Decision in Halal Cosmetics

  Alsyahira Ghifara Syaada

  320-332

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• Transformational Leadership, Corporate Social Responsibility, and Crisis Management Practices among Selected Hotels in Iloilo, Philippines

  Stephinejane E. Musico, Monifel S. Galagar, Manolito D. Villarin, Glenna B. Nunez, Joylyn D. Aguilar, Vicente S. Maravilla Jr.

  333-344

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• Will Modest Fashion Industry Survive? Covid-19 Puts Fashion Modest Business to the Test

  Anizah Zainuddin, Sarah Irdina Ridzwan, Sarah Batrisyia Ridzwan

  345-356

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• Workplace Emotions and Burnout: Implications for Practice and Research

  Nurul Hasnie Hassiza W Hassan, Naresh Kumar Samy

  357-367

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• Advertising and Job Creations in High-tech Blockchain: A Bibliometrics Citation Analysis

  Hafizah Omar Zaki, Nurul Atasha Jamaludin, Dahlia Fernandez, Nadzirah Rosli, Elaina Rose Johar

  368-380

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• Analysis of Barriers in Using Rental Marketplace in Indonesia

  Azura Hasna Aqila, Arfenia Nita

  381-395

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• Analysis Of The Effect Of E-Service Quality On E-Customer Satisfaction And E-Customer Loyalty On Shopee

  Debi Yulina Br Ginting, AMA Suyanto, Mochamad Yudha Febrianta

  396-411

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• Communication Strategy in Health and Fitness Industry: Case Study of CAMELIFE

  Anindya Anggraini Putri, Amilia Wulansari

  412-422

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• Exploring the Characteristics of White-Collar Criminals: A Cross-Case Analysis

  Nur Ain Saad, Siti Zubaidah Othman, Wan Shakizah Wan Mohd. Noor

  423-431

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• Indonesian Viewers' Money Spending Behavior in the Live Streaming Platform: Twitch

  Jonathan Timothy Lontaan

  432-441

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• Indonesians’ Awareness Towards The-Eight Criteria of Sustainable Fashion

  Illona Janice Madisia, Eristia Lidia Paramita

  442-450

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• Investigating The Brand Loyalty of Patients to Medical Centers in Taiwan

  Y.H. Lai

  451-460

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• Investment Risk Analysis of Jakarta - Cikampek II Selatan Toll Road

  Annisa Fitri Rahmadyanti, Sylviana Maya Damayanti

  461-472

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• Strategy to Increase Financial Literacy in Indonesia by Capitalize on Peer to Peer Lending

  Muhammad Ahnaf Abid, Raden Aswin Rahadi

  473-488

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• The Analysis of Team Effectiveness: Case Study in Sabcanty Company

  Innaya Aristya Alfath, Aria Bayu Pangestu

  489-503

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• The Effect of “Inclusive Marketing” Efforts by BLP Beauty Toward Brand Image, Brand Trust, Brand Love and Brand Loyalty

  Yasmin Salsabila, Fitri Apriliyanty

  504-516

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• The Effect of Celebrity Endorsement on Consumers’ Purchasing Intentions Involving Career-Oriented Online Paid Courses Platforms in Indonesia

  Athaya Mahasin, Ira Fachira

  517-531

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• The Effect of Sustainability in the Beauty Industry to Consumers’ Purchase Intention

  Andhira Shafirly Gardesi

  532-540

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• The Effect of UT Collection UNIQLO Collaborative Branding Strategy Towards Customer Repurchase Intention

  Tisha Andriana

  541-558

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• The Impact of Agile Leadership to Business Resilience in the Face of the Vuca Era

  Endhita Dhestiana Indiarti, Donald Crestofel Lantu

  559-567

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• The Impact of Collaboration Between McDonald’s and BTS on Indonesia’s Generation Z

  Andaris Hertiar

  568-584

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• The Influence of Innovation in Product Excellence, Product Price, and Product Credibility Towards Customer Purchase Intention in Herbal Tea Products

  Ranah Nabila, Rendra Chaerudin

  585-591

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• Transformation of Beauty Industry: How Inclusive Marketing-Communication Escalate Customer’s Expectation Towards Indonesian Beauty Brands

  Nizzah Nadhirahastri

  595-606

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• Customer Experience Dimensions and E-government Success in United Arab Emirates

  Ahmed Ibrahim Al Hosani, Zuraidah Zainol

  607-618

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• Data-driven Insights from Visualization of Bibliometric Analysis on Consumer Purchase Decision

  Ahmad Faiz Ghazali, Aishah Suhaimi

  619-631

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• Efficiency Assessment of General Insurers in Malaysia Through Data Envelopment Analysis

  Anas Fathul Ariffin, Amirul Aizad Abdullah, Diana Juniza Juanis, Muhammad Hilmi Samian, Teoh Yeong Kin, Mohd Halimi Ab Hamid

  632-638

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• Factors Influence Switching Intention to M-payment Using Push-Pull-Mooring Framework During the Coronavirus Pandemic in Malaysia

  Tang, Kin Leong, Hooi, Rae, Tang, Pauline

  639-657

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• Malay Local Food Knowledge and Young Generation Practices in Johor

  Nur Aisyah Asyiqin Mokthar, Syarifah Atifah Syed Hamzah, Siti Khadijah Abdullah, Nur Syazana Yildirim, Wan Siti Nor Azma Ab Aziz

  658-671

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• Purchase Decision Towards Suboptimal Food: An analysis of the influence of Consumer Preference in Selangor

  Hanani Maisarah Abd Razak, Siti Khadijah Abdullah, Nur Syazana Yildirim, Syarifah Atifah Syed Hamzah, Wan Siti Nor Azma Ab Aziz

  672-681

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• The Cause Affecting Consumer Satisfaction with Food Delivery Services while the New Norm

  Nurul Husna Solehah Abdul Talib, Wan Siti Nor Azma Ab Aziz, Nur Syahira Bibit, Nur Syazana Yildirim, Syarifah Atifah Syed Hamzah, Siti Khadijah Abdullah

  682-691

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• The Main Car-Buying Characteristics of a Young Generation

  Chen Jiandou, Rahinah Ibrahim, Athira Azmi

  692-697

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