Asian Journal of Research in Business and Management

English Section

• How Does Scarcity Marketing Influence Consumer Behavior in Ticket Sales for The Live Entertainment Industry?

  Trevanka Fyovella

  1-13

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• How the Impact of Environmentally Sustainable Practices in the Beauty Industry Influences Indonesian Generation Z Purchasing Intention?

  Alifa Jasmine Aulia, Ilham Fauzan Putra

  14-24

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• Women’s Leadership as an Accelerator for Gender Equality and Advancing SDGs for a Sustainable Future

  Deepika Faugoo

  25-39

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