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Asian Journal of Research in Business and Management
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Current Issue
Vol 5 No 3 (2023): Sep 2023
Published:
2023-09-01
Articles
Developing Indomie’s Marketing Strategy in Nigeria Through Customer Perception of Indomie
Dania Rastylia
1-10
PDF
Exploring Companies Perceptions in Employing Supply Chain Management Consulting Services: A Qualitative Study
Ariadita Ambara, Eko Agus Prasetio
11-23
PDF
Factors That Influence Impulsive Buying Behavior at Sociolla
Cherish Subhakti Suputra, Nurrani Kusumawati
24-36
PDF
Propose Business Strategy and Customer Perception Analysis for A Used Car Digital Platform
Kevin Susanto, Yuanita Handayati, Asnan Furinto
37-48
PDF
Realizing a Sustainable Trigona Beekeeping Business Through the Corporate Social Responsibility Policy Optimization Program
Pujangga Reogavi, Bambang Rudito
49-56
PDF
Strategic Initiatives To Improve Online Transaction in Bank Lily Indonesia’s Wholesale Banking: Holistic Solution Centric Approach
Thessalivia Reza, Anggara Wisesa, Jacob Silas Mussry
57-77
PDF
The Associated of Perceived Service Quality to Customer Behaviour Towards Use and Purchase Intention in Freemium Services
Fadhillah Eka Sucy, Shimaditya Nuraeni
78-89
PDF
The Effect of Customer Satisfaction and Trust Towards Loyalty: A Study on Starbucks Card Users
Sabina Maharani
90-103
PDF
The Effectiveness of Cinema Advertisement as an Advertising Channel to Attitude Toward Brands
Diva Novita Zahrotin Qolbi, Nurrani Kusumawati
104-118
PDF
The Influence of Korean Celebrity as Brand Ambassador for Indonesian Skincare on Consumer Purchasing Intention
Anindhita Areeya Drupadi
119-128
PDF
An Agile Proposal for Enhancing Sales Process and Customer Experience at PT Aurora Networks Indonesia
Doni Wahyudi
129-138
PDF
Digital Maturity Level Measurement and Digital Transformation Strategy Development for PEME Department of BPJS Kesehatan
Rizky Lazardy Sina, Rina Pasaribu, Ratri Wahyuningtyas
139-147
PDF
Growing Business by Creating Value Through Business Model Innovation: A Case Study of Compress Club
Affan Pradistya Adani
148-162
PDF
New Product Development Using Design Thinking for Fashion Bag Product
Naura Bramasti Khalisa, Yulianto Suharto
163-171
PDF
Relation of Digital Banking Growth to The Performance of Conventional Bank
Aufa Akbar Adiva
172-182
PDF
The Impact of Sustainability Advertising on the Purchase Intention of Indonesian Consumers
Kimberlee Landrea Manurung
183-195
PDF
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