Asian Journal of Research in Business and Management

Articles

• Developing Indomie’s Marketing Strategy in Nigeria Through Customer Perception of Indomie

  Dania Rastylia

  1-10

  • PDF
• Exploring Companies Perceptions in Employing Supply Chain Management Consulting Services: A Qualitative Study

  Ariadita Ambara, Eko Agus Prasetio

  11-23

  • PDF
• Factors That Influence Impulsive Buying Behavior at Sociolla

  Cherish Subhakti Suputra, Nurrani Kusumawati

  24-36

  • PDF
• Propose Business Strategy and Customer Perception Analysis for A Used Car Digital Platform

  Kevin Susanto, Yuanita Handayati, Asnan Furinto

  37-48

  • PDF
• Realizing a Sustainable Trigona Beekeeping Business Through the Corporate Social Responsibility Policy Optimization Program

  Pujangga Reogavi, Bambang Rudito

  49-56

  • PDF
• Strategic Initiatives To Improve Online Transaction in Bank Lily Indonesia’s Wholesale Banking: Holistic Solution Centric Approach

  Thessalivia Reza, Anggara Wisesa, Jacob Silas Mussry

  57-77

  • PDF
• The Associated of Perceived Service Quality to Customer Behaviour Towards Use and Purchase Intention in Freemium Services

  Fadhillah Eka Sucy, Shimaditya Nuraeni

  78-89

  • PDF
• The Effect of Customer Satisfaction and Trust Towards Loyalty: A Study on Starbucks Card Users

  Sabina Maharani

  90-103

  • PDF
• The Effectiveness of Cinema Advertisement as an Advertising Channel to Attitude Toward Brands

  Diva Novita Zahrotin Qolbi, Nurrani Kusumawati

  104-118

  • PDF
• The Influence of Korean Celebrity as Brand Ambassador for Indonesian Skincare on Consumer Purchasing Intention

  Anindhita Areeya Drupadi

  119-128

  • PDF