The Effect of Work Experience, Leader Supervision, and Integrity on Employee Work Achievement at the Office of the Ministry of Religion, Sungai Penuh City
Abstract
Brand strategy for industrial upgrading is the inevitable move of China’s domestic down coat industry. And only relying on the eternal charm of brand to break through the inherent limitations of product life cycle, so that enterprises can always maintain a certain high level of brand competition and sustainable development. Based on previous research, this study putted forward the hypothesis that brand extension strategy had a significant effect on organizational performance in Chinese down coat industry, and then studied and analysed the relationship between brand extension strategy and its organizational performance through SEM analysis method. The results showed that brand strategy has a highly significant effect on organizational performance (β=.761***) in Chinese down coat brands, which has certain representative significance for enhance the overall competitiveness of Chinese down coat brands, ultimately, expect to be able to enter the high-end down coat market which is almost a blank market for most of China's domestic down coat brands.
References
Jiang Wei, Zhang Yingzhen, Zeng Meiying. (2013). Research on the distribution model of organizational performance compensation based on brand effect, China Electric Industry (Technology Edition), (11):150-153.
Liu Tangfa,Tang Heng,HE Meifen.(2015). Research on brand competitiveness of duck and duck down coat in Gongqingcheng, Jiangxi, Science and Technology Square, (10):235-238.
Paul temporal. translated by Liu Hui. (2020). Advanced brand management (3rd edition) [M]. Beijing: Encyclopedia of China Publishing House, 6. ISBN 978-7-5202-0758-4
Xu Chengyu. (2016). No brand, single brand or multi brand—— Research on brand strategy selection of small and medium-sized enterprises based on performance. Macro quality research, 2016,4 (03): 32-42 DOI: 10.13948/j.cnki. hgzlyj. 2016.03.003.