Local Cuisine Attraction in the Rice Terraces of the Cordilleras: A World Heritage Site of the Philippines
Abstract
Food is not only vital to the physical body; it is likewise linked to the whole tourism experience. This study determined the local cuisines offered to tourists and the major driving forces of tourists’ local food preferences and consumption through data drawn from tourists of the Rice Terraces of the Cordilleras which one of the World Heritage Sites in the Philippines. This study further determined the relationship of the tourists’ food preferences in relation to demographics and the tourists’ personality traits. This study employed quantitative survey conducted through fieldwork in the identified Philippine World Heritage Site. A survey questionnaire was administered with follow-up interview to 300 respondents who were chosen through purposive sampling. The data results indicated that tourists who were relatively young were much willing to consume local food despite little awareness about the local cuisine. The data results further revealed that Food-Related Personality Traits have a bearing on the tourists’ willingness to consume local exotic and common food in the region. Furthermore, food neophobia and food neophilia were found to have significant effect on the decision of the tourists to consume local food products.
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Tsai, C. (2013). Culinary Tourism and Night Markets in Taiwan, International Journal of Business and Information, 2.
Abo, M. (2012). Study on Satisfaction of Tourists on Ecotourism and Cultural/Heritage Sites in San Miguel, Bulacan. (Undergraduate Thesis: Bulacan Agricultural State College, San Ildefonso, Bulacan, March 2012)
Agrusa, J., Kim, S., & Wang, K. (2011). Mainland Chinese Tourists to Hawaii: Their Characteristics and Preferences, Journal of Travel & Tourism Marketing, 28(3),261-278, DOI: 10.1080/10548408.2011.562853
Ajzen, I. (2011). The Theory of Planned Behavior: Reactions and Reflections, Psychology & Health, 26:9, 1113-1127, DOI: 10.1080/08870446.2011.613995
Avcikurt, C., Dinu, M., Hacioglu, N., Efe, R., Soykan, A. & Nuray, T. (2016). Global Issues and Trends in Tourism. Turkey: St. Kliment Ohridski University Press.
Avieli, N. (2013). What is ‘Local Food?’ Dynamic Culinary Heritage in the World Heritage Site of Hoi An, Vietnam, Journal of Heritage Tourism, 8(2-3), 120-132, DOI: 10.1080/174383X.2013.767812
Bravi, M., & Gasca, E. (2014). Preferences Evaluation with a Choice Experiment on Cultural Heritage Tourism, Journal of Hospitality Marketing and Management, 23(4), 406-423, DOI: 10.1080/19368623.2013,822339
Capiola, A., 7 Raudenbush, B. (2012). The Effects of Food Neophobia and Food Neophilia on Diet and metabolic Processing, Food and Nutrition Sciences, DOI: 10.4236/fns.2012.310183
Chen, Q. (2013). An investigation of Food Tourism in Chongqing, International Journal of Business and Information, 3(5).
Chang, R., Kivela, J., & Mak, A. (2010). Food Preference of Chinese Tourists. Annals of Tourism Research, DOI: 10.1016/j.annals.2010.03.007
Dematte, M., Endrizzi, I., & Gasperi, F. (2014). Food Neophobia and its Relation with Olfaction, Frontiers in Psychology, DOI: 10.3389/fpsyg.2014.00127
Frisvoll, S., Forbord, M., & Blekesaune, A. (2016). An Empirical Investigation of Tourists’ Consumption of Local Food in Rural Tourism, Scandinavian Journal of Hospitality and Tourism, 16(1), 76-93, DOI: 10.10/80/15022250.2015.1066918
Hsu, Fu-Chieh. (2014). Food Tourism: Consumer Behaviour in Relation to Traditional Food. Paper presented at CAUTHE 2013, Christchurch, New Zealand.
Gagic, S., Tesanovic, D., Ivkov-Dzigurski, A., Pivac, T., & Jovicic, A. (2013). Motives and Attitudes of Food and Drink Visitors: A Case study of Serbia, Journal of Food, Agriculture & Environment, 11(1), 1055-1059, DOI: 10.1080/1520.2017.1359731
Jamwal, S. (2013). Role of Local Food in Tourism in Jammu: A Case Study of Katra (J&K), International Journal of Research in Commerce & Management, 4.
Kalalo, R., Cablao, A., Cabatay, M., Mantal, C., Manalo, R., & Felicen, S. (2014). Cuisine Preference of Local Tourists in San Juan. Batangas, Philippines. Asia Pacific Journal of Multidisciplinary Research, 2(4).
Lin, Y., Chen, C. (2014). Needs Assessment for Food and Food services and Behavioral Intention of Chinese Group Tourists Who Visited Taiwan, Asia Pacific Journal of Tourism Research, 19(1), 1-16, DOI: 10.1080/10941665.2012.724017
Mak, A., Lumbers, M., Eves, A., & Chang, R. (2011). Factors Influencing Tourist Food Consumption. International Journal of Hospitality Management, DOI: 10.1016/j.ijhm.2011.10.012
Mak, A., Lumbers, M., Eves, A., & Chang, R. (2017). The Effects of Food-Related Personality Traits on Tourist Food Consumption Motivations, Asia Pacific Journal of Tourism Research, 22(1), 1-20, DOI: 10.1080/10941665.2016.1175488
Seo, S., Yun, N., & Kim, O.K. (2017). Destination Food Image and Intention to Eat Destination Foods: A view from Korea, Current Issues in Tourism, 20(2), 135-156, DOI: 10.1080/13683500.2014.934210
Sims, R. (2009). Food, Place and Authenticity: Local Food and the Sustainable Tourism Experience, Journal of Sustainable Tourism, 17(3), 321-336, DOI: 10.1080/09669580802359293
Slocum, S., & Everett, S. (2010). Food Tourism Initiatives: Resistance on the Ground. WIT Transaction on Ecology and the Environment, DOI: 10.2495/SW100671
Sobal, J., & Bisogni, C. (2009). Constructing food Choice Decisions, NCIB, DOI: 10.1007/s12160-009-9124-5
Steenkamp, J.B. (1993). Food Consumption Behavior, European Advance in Consumer Research, 1, 401-409
Su, Y., & Lin, H. (2013). Analysis of International Tourist Arrivals Worldwide: The Role of World Heritage Sites. Tourism Management, DOI: 10.1016/j.tourman.2013.04.005
Tinio, E., Vilaga, C., Labanen, M., Comedis, E. (2016). Adobong Salagubang: Katutubong Pagkain (Unpublished).
Tsai, C. (2013). Culinary Tourism and Night Markets in Taiwan, International Journal of Business and Information, 2.
Published
2023-03-01
How to Cite
L. KALAW, Vicente.
Local Cuisine Attraction in the Rice Terraces of the Cordilleras: A World Heritage Site of the Philippines.
Asian Journal of Research in Business and Management, [S.l.], v. 5, n. 1, p. 97-111, mar. 2023.
Available at: <https://myjms.mohe.gov.my/index.php/ajrbm/article/view/21598>. Date accessed: 04 oct. 2024.
Section
Articles
