Influential Criteria Towards Partner Selection for Strategic Alliances of Start-ups in Bandung City
Abstract
Despite an already promising growth ecosystem, Indonesian start-ups have always struggled with limitations in capital and human resources. Forming an alliance is one of the compatible solutions to suffice the limited resources by utilizing external resources that are not available for one's party. Partner selection process is critical before forming a strategic alliance with the appropriate partner. Previous study of Wu, Shih, and Chan (2009) towards TFT-LCD industry, developed criteria for partner selection that includes characteristics of the partner, marketing knowledge capabilities, intangible assets, complementary capabilities, and degree of fitness. By incorporating literature studies relevant to the topic, it is hoped to attain knowledge of prominent partner selection criteria to increase likelihood in forming strategic alliances with start-ups. This study applies the quantitative method and distributes questionnaires to top management personnel working at start-ups in Bandung. The data collected will be measured using Principal Component Analysis to generate factor loadings that will determine whether listed items of questions align with the categorization of partner selection criteria based on the study of Wu, Shih, and Chan (2009).
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