The Purpose of Intention to Use Composting For Waste Management in Bandung Area

Yasmin Dwinadine; Emiliana Dewi

Yasmin Dwinadine
Emiliana Dewi

Abstract

The amount of organic waste predicted to increase due to the increasing number of the human population on earth. Organic waste can be harmful if it is not managed properly, can release a lot of methane gasses to the atmosphere, and can be destructive for the earth in the long term because it worsens the effect of global warming. For saving the earth from further destruction, all of the people around the world should change their method of managing organic waste with composting. However, in Indonesia, the most common method to process organic waste is piling it up on the landfill. This research wants to find the right solution for society to use composters continuously to process organic waste properly to create a sustainable environment. PASMA, as a business that cares about environmental issues, will develop a compost bin with features desired by users to use it continuously so that it can help reduce the destructive effects of climate change and create a sustainable environment. But because there is a lack of research PASMA has difficulty developing a business strategy to penetrate the product. Hence, to find a solution, the researcher will look for goals from people who do not want to use composting, stop using composting, and always use composting by analyzing literature reviews and in-depth interviews. PASMA will conduct research for the target market of PASMA which are men and women, 20-55 years old who lives in Bandung, Indonesia. After conducting the research, the cause of people not wanting to use composting as a method for treating organic waste is a lack of concern for the environment. They also did not know the benefits of composting because they did not feel that composting would benefit them. The results of the analysis, PASMA must increase public awareness about the bad effects of organic waste if it is not processed properly and the importance of using composting.The way to actualize this solution is to develop partnerships, create content, and campaigns on the PASMA Instagram page. In helping to create a sustainable environment, PASMA suggests that the government will take more firm actions to society. In addition, in the future, the researcher suggests further research on how to change people's habits in processing waste from a psychological perspective.

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