Articles

• A Conceptual Framework on the Role of Leadership Empowerment in Creating Employees’ Creativity in Entrepreneurial Firms

  Hu Youxuan, Salmah Topimin

  1-10

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• A Non-Doctrinal Study on the Implementation of Occupational Safety and Health (OSH) Legislation in Manufacturing Small and Medium Enterprises (SMEs) of Sabah

  Sharija Che Shaari, Nik Ahmad Kamal Nik Mahmod, Farheen Baig Sardar Baig

  11-26

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• An Innovation and Entrepreneurship Education at The Application-Oriented Universities in China: A Conceptual Framework

  Wang Na, Salmah Topimin, Noor Fzlinda Fabeil, Merlyn Rita Buncha

  27-38

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• Digital Entrepreneurs: Legal Obligations Under the Consumer Protection Laws and Regulations in Malaysia

  Junaidah Zeno

  39-52

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• Focused Community Business Model: Transforming Entrepreneurial Mindset through Relationship-Building

  Jakaria Dasan, Fatimah Ahmedy

  53-61

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• Food Sensory Factors and Restaurant Images on Customer Satisfaction: A Comparison of Franchise and Local Fast-Food Restaurant

  Ahmad Riduan Bahauddin, Ling Sing Wei, Sylvester Mantihal

  62-71

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• Green Kopitiam and Local Intentions to Visit

  Juliana Langgat, Marry Tracy Pawan, Noor Fzlinda Fabeil, Khairul Hanim Pazim

  72-82

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• Implications and Strategies to Overcome the Crisis Among Accommodation Provider in Kundasang, Sabah During Post- Covid19: Conceptual Paper

  Sylvester Mantihal, Ahmad Riduan Bahauddin, Adilah Md Ramli

  83-90

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• Innovative Value Chain: Supply Chain Technology (SCT) Adoption of SMEs in Sabah

  Sidah Idris, Mohamad Faisal, Nelson Lajuni, Al-Nasri Weli, Siti Hajar Samsu, Charlie Albert

  91-101

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• Intention to Adopt Fintech Services among Entrepreneurs and Student of Entrepreneurship in Kuala Lumpur

  Zaiton Osman, Phang Ing, Izyanti Awg Razli, Wong Fu Rick

  102-117

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• SMEs Involvement in The Halal Industry as Part of Fardhu Kifayah’s Responsibility

  Haslinda Hasan, Geoffrey Harvey Tanakinjal

  118-128

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• Marketing Mix and STP Strategies: An Exploratory Study into Grocery Retailers in Malaysia

  Phang Ing @ Grace, Zaiton Osman, Lim Tze-Yin

  129-143

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• Survivability of Micro-enterprises during the Pandemic Crisis

  Noor Fzlinda Fabeil, Khairul Hanim Pazim, Juliana Langgat

  144-152

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• The Financial Literacy of Micro Business Entrepreneurs in Sabah

  Salmah Topimin, Siti Rahayu Mohd Hashim

  153-163

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• The Influence of Formal Entrepreneurship Education on Entrepreneurship Career Development among Graduates in Kota Kinabalu, Sabah

  Kathleen Wong Min Ying, Salmah Topimin

  164-171

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• The Role of Business Grant Assistance, Micro Saving and Financial Knowledge towards Bumiputera SME Business Performance in Sabah

  Mat Salleh Ayub, Mohd Affandi Harun, Mazalan Mifli, Azmi Majid

  172-186

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• Traditional and Complementary Medicine Businesses in Kota Kinabalu

  David Matanjun, Mohammad Saffree Jeffree, Fredie Robinson, Md Shamsur Rahman, Falah Abass Mohamed Salih

  187-191

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• The Brand Co-Creation among Bumi-SMEs in Mitigating with COVID-19

  Charlie Albert Lasuin, Azizah Omar

  192-202

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• Entrepreneurial Development and Its Influences: A Literature Review

  Muhammad Firos Mustaffa, Zulkifli Abdul Aziz

  203-217

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