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  1. Home /
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  3. Vol 4 No 3 (2023): Sep 2023

Published: 2023-09-01

Articles

  • A Study of Factors Influencing Purchase Decision on Wellness Services in Indonesia
    Nathalie Maura Soetopo, Annisa Rahmani Qastharin
    1-10
    • PDF
  • Analyzing Factors Considered by Career Housewives in Bandung, Indonesia in Using Ready-to-Cook (RTC) Product in Daily Life
    Ega Anda Rista, Shimaditya Nuraeni
    11-20
    • PDF
  • The Influence of Green Marketing Mix on Brand Image and Purchase Decision of Eco-Friendly Cosmetic Products
    Delistina ., Annisa Rahmani Qastharin
    21-35
    • PDF
  • Does KOL and UGC as a Moderating Variable Affect CPI in Indonesia FnB Industry?
    Muhammad Rais Ahsan, Ilham Fauzan Putra
    36-51
    • PDF
  • The Future of Organic: Examining Market Trends and Opportunities for Carrefour’s Bio Product in France
    Adzimi Muhammad Rizqi
    52-61
    • PDF
  • The Influence of Honey Product Development Toward Customer Purchase Decision
    Satria Dwi Bagaskara, Rendra Chaerudin
    62-71
    • PDF
  • Understanding the Perception of Young SME Owners in Indonesia: QRIS Usage by Age and Gender
    Erin Avrile
    72-81
    • PDF

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