Articles

• A Study of Factors Influencing Purchase Decision on Wellness Services in Indonesia

  Nathalie Maura Soetopo, Annisa Rahmani Qastharin

  1-10

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• Analyzing Factors Considered by Career Housewives in Bandung, Indonesia in Using Ready-to-Cook (RTC) Product in Daily Life

  Ega Anda Rista, Shimaditya Nuraeni

  11-20

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• The Influence of Green Marketing Mix on Brand Image and Purchase Decision of Eco-Friendly Cosmetic Products

  Delistina ., Annisa Rahmani Qastharin

  21-35

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• Does KOL and UGC as a Moderating Variable Affect CPI in Indonesia FnB Industry?

  Muhammad Rais Ahsan, Ilham Fauzan Putra

  36-51

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• The Future of Organic: Examining Market Trends and Opportunities for Carrefour’s Bio Product in France

  Adzimi Muhammad Rizqi

  52-61

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• The Influence of Honey Product Development Toward Customer Purchase Decision

  Satria Dwi Bagaskara, Rendra Chaerudin

  62-71

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• Understanding the Perception of Young SME Owners in Indonesia: QRIS Usage by Age and Gender

  Erin Avrile

  72-81

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