Asian Journal of Entrepreneurship

Articles

• A Study of Factors Influencing Purchase Decision on Wellness Services in Indonesia

  Nathalie Maura Soetopo, Annisa Rahmani Qastharin

  1-10

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• Analyzing Factors Considered by Career Housewives in Bandung, Indonesia in Using Ready-to-Cook (RTC) Product in Daily Life

  Ega Anda Rista, Shimaditya Nuraeni

  11-20

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• The Influence of Green Marketing Mix on Brand Image and Purchase Decision of Eco-Friendly Cosmetic Products

  Delistina ., Annisa Rahmani Qastharin

  21-35

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