Determinants of Repurchase Intention in Online Shopping Among Millennial Students in Bina Nusantara (Binus University) Jakarta, Indonesia

Abstract

This research report is about the determinant of repurchase intention in online shopping among millennial students in Bina Nusantara (BINUS) University, Jakarta, Indonesia. The objective of this research is to determine the significant relationship between perceived usefulness, customer satisfaction and trust towards repurchase intention in online shopping and to determine which independent variable has the most influence on repurchase intention in online shopping. Online questionnaire was used to distribute questionnaires. The total sample size for this research is 78 respondents. The respondents are millennial students in Bina Nusantara (BINUS) University. The statistical package for Social Science was used to analyze the data. Data analysis is based on descriptive statistics, correlation analysis, multiple regression analysis, also reliability analysis and presented in table and percentage. Findings shows that all variable has significant and positive relationship towards repurchase intention in online shopping. It also showed that perceived usefulness is the most influence independent variable towards repurchase intention in online shopping. There are also discussion and recommendations for further study stated in this research.