Business Model of Specialty Food Restaurants in Business Districts: A Case Study of Dongshanzhan Urn Chicken

Abstract

The development of business districts is a focus of governmental endeavors, and the outcomes of such development are a key benchmark that reflects the effectiveness of governmental policies and the prosperity of local economies. In addition, the successful management of business districts increases the number of international tourists that they attract. However, achieving quick success in business district management is often difficult. Governmental policies can only support the rapid and sustainable development of business districts, and the management of such districts is still dependent largely on collaborations among private stakeholders. These stakeholders shall attempt to identify the unique characteristics of their districts and sustain their development flexibly while improving their reputation. In this manner, the visibility of the districts can be enhanced. Studies have mostly focused on governmental policies and neglected the fact that the development of a business district is mainly dependent on the businesses therein instead of governmental policies. To address this research gap, this study examined the business model of a specialty food restaurant in Dakeng Shopping District, which is located in Beitun District, Taichung. A case study design was adopted to conduct an in-depth examination of the restaurant and clarify the process by which it has solved relevant problems and identified new opportunities for further development since it was founded.