Uploading Videos on Social Media: A Study of Malaysian Underachievers in Improving Social Confidence and Making Income

  • Che Nooryohana Zulkifli
  • Nur Afiqah Ab Latif
  • Nor Karina Mohammad Nor
  • Melati Desa
  • Raja Rosila Raja Berahim

Abstract

According to the Malaysian Education Blueprint 2013-2025, the percentage of male students entering tertiary level has decreased compared to their female counterparts. Without proper management, this alarming situation could affect the country’s socio-economic system and the underachieving boys might fail to secure a lasting and steady income. Thus, this study offered a remedy to this situation by conducting a training programme named BE:GINOW to help them manipulate technology by producing videos on social media as one alternative to generate income and improve their social confidence. 173 respondents were chosen to answer a survey, and 4 participants of the programme were involved in a focus group interview. Both groups have demonstrated positive outcomes and they confirmed that posting videos on social media is a powerful strategy for underachievers to generate income and improve social confidence. This study has proven that harnessing the technology wisely enables the academically deficient community to strive and fit into today’s economic and social structure. It also demonstrates that more training programmes like BE:GINOW should be conducted massively to empower this group of people to venture into a new field besides their typical working industries.

Published
2021-07-01
How to Cite
ZULKIFLI, Che Nooryohana et al. Uploading Videos on Social Media: A Study of Malaysian Underachievers in Improving Social Confidence and Making Income. Asian Journal of Entrepreneurship, [S.l.], v. 2, n. 2, p. 9-27, july 2021. ISSN 2716-6635. Available at: <https://myjms.mohe.gov.my/index.php/aje/article/view/14065>. Date accessed: 24 oct. 2021.
Section
Articles