A Study on Food Truck Entrepreneurship Intention: Evidence from Hospitality College Students

  • Tan Poh Leong
  • Audrey Malenee Mariadass

Abstract

This study is a study on food truck entrepreneurship intention from a sample of 131 Malaysian hospitality college students. The data was collected using questionnaires that had been developed for the purpose of measuring hospitality college students’ food truck entrepreneurship intention through the adoptation and adaptation of related existing questionnaires. The contribution of this study is the empirical assessment of the various exogenous variables applied using SEM-PLS. The research fills gaps in the previous literature through its analysis of the expanded theory of entrepreneurship event model. The empirical result proves that perceived feasibility, propensity to act, and education support are significant in affecting food truck entrepreneurship intention among hospitality college students. Nevertheless, no evidence showed perceived desirability affecting hospitality students’ food truck entrepreneurship intention.  The limitation and implications for practice are also considered in this study.

Published
2021-05-15
How to Cite
POH LEONG, Tan; MALENEE MARIADASS, Audrey. A Study on Food Truck Entrepreneurship Intention: Evidence from Hospitality College Students. Asian Journal of Entrepreneurship, [S.l.], v. 2, n. 1, p. 1-15, may 2021. ISSN 2716-6635. Available at: <https://myjms.mohe.gov.my/index.php/aje/article/view/13309>. Date accessed: 21 may 2024.
Section
Articles