Survivability of Micro-enterprises during the Pandemic Crisis

  • Noor Fzlinda Fabeil
  • Khairul Hanim Pazim
  • Juliana Langgat


The Covid-19 pandemic crisis has been viewed by many scholars as a 'sudden threat', to the global socio-economy. In Malaysia, the movement control order (MCO) has significantly disrupted the small businesses, especially the micro-enterprises, which are more financially-fragile than the larger counterparts. Micro-enterprise is the prime contributor to economic development, thus business survival strategy during a crisis is critical for this enterprise to endure in a new normal way of doing business. However, little is known about the survival approaches in which micro-enterprises respond during the pandemic crisis. This study explores the business survival strategy of 60 micro-entrepreneurs in Sabah during five phases of movement control orders in Malaysia. The results of structured questionnaires provide insights that micro-enterprises experienced a relatively severe impact of pandemic crisis than natural disasters, terrorist attacks, or political crises. It is found that most micro-entrepreneurs opt for online business as the main business survival approach during MCO. The majority of respondents perceived themselves as well-prepared for crisis though able to sustain only for 3-5 months of a crisis duration. This study hopes to provide insights on business survival approaches and the appropriate business supports for micro-enterprises during a crisis.

How to Cite
FABEIL, Noor Fzlinda; PAZIM, Khairul Hanim; LANGGAT, Juliana. Survivability of Micro-enterprises during the Pandemic Crisis. Asian Journal of Entrepreneurship, [S.l.], v. 1, n. 4, p. 144-152, dec. 2020. ISSN 2716-6635. Available at: <>. Date accessed: 11 june 2023.