ANTECEDENTS OF CONSUMER BEHAVIOR INTENTION TO PURCHASE HALAL PRODUCTS
Abstract
One effect of the increasing number of Muslims in the world is an increase in demand for halal products. This study aims to analyze the antecedents of consumer behavioral intention to purchase halal products. Data collection from 206 respondents, namely Muslims who were already mature. Multiple linear regressions used in this study. From the study results, five of the six hypotheses tested were stated to be supported, namely product quality, personal societal perception, religious belief, halal awareness and halal certification had a significant influence on consumer intentions to buy halal products. Meanwhile, brand perception does not affect consumers' intention to buy halal products. The results of this study also indicate that halal awareness is the main determining variable in influencing consumers’ intention to buy halal products.
References
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Ansari, N. U. & Mohammed, H. (2015). Factors Affecting the Intent to Purchase Halal Personal Care Products: Empirical Evidence from Pakistan. International Journal Islamic Marketing and Branding, 1(2), 199–213.
Arif, S. & Ahmad, R. (2011). Food Quality Standards in Developing Quality Human Capital: an Islamic Perspective. African Journal of Business Management, 5(31), 12242-12248.
Ataman, B., & Ulengin, B. (2003). A Note on the Effect of Brand Image on Sales. Journal of Product & Brand Management, 12(4), 237–250.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2014). Factors Affecting Halal Purchase Intention – Evidence from Pakistan’s Halal Food Sector. Management Research Review, 38(6), 640-660.
Aziz, A. & Chok, N. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1-23.
Aziz, S., Md Husin, M., Hussin, N. & Afaq, Z. (2019). Factors That Influence Individuals’ Intentions to Purchase Family Takaful Mediating Role of Perceived Trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81-104.
Bandura, A. (1971). Social Learning Theory. New York, USA: General Learning Press.
Chaudhary, R. & Bisai, S. (2018). Factors Influencing Green Purchase Behavior of Millennials in India. Management of Environmental Quality, 29(5), 798-812.
Chen, C., Hsiao, K. & Wu, S. (2018). Purchase Intention in Social Commerce. Library Hi Tech, 36(4), 583-604.
Chiu, W., Kim, T. & Won, D. (2018). Predicting Consumers’ Intention to Purchase Sporting Goods Online. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351.
Dindyal, S. (2003). How Personal Factors, Including Culture and Ethnicity, Affect The Choices and Selection of Food We Make. Internet Journal of Third World Medicine, 1(2), 27-33.
Du, C. J., & Da-Wen Sun, D. W. (2006). Learning Techniques Used in Computer Vision for Food Quality Evaluation: A Review. Journal of Food Engineering, 72, 39–55.
Elseidi, R. I. (2018). Determinants of Halal Purchasing Intentions: Evidences from UK. Journal of Islamic Marketing, 9(1), 167–190.
Hou, J., Du, L. & Li, J. (2008). Cause's Attributes Influencing Consumer's Purchasing Intention: Empirical Evidence from China. Asia Pacific Journal of Marketing and Logistics, 20(4), 363-380.
Karijin, B., Iris, V., Florence, B. B. & Wim, V. (2007). Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), 367-386.
Kotler, P. & Keller, K. L. (2016). Marketing Management, 15th Edition, Edinburgh Gate, Essex, UK: Pearson Education,Inc.
Lada, S., Geoffrey, H. T. & Hanudin, A. (2010). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 3(4), 66-76.
Lada, S., Tanakinjal, H. G., & Amin, H. (2009). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal Islamic and Middle Eastern Finance and Management, 2(1), 66–76.
Laroche, M., & Brisoux, J. E. (1989). Incorporating Competition into Consumer Behaviour Models: The Case of Attitude Intention Relationship. Journal of Economic Psychology, 10, 343-362.
Liu, C., Bao, Z. & Zheng, C. (2019). Exploring Consumers’ Purchase Intention in Social Commerce. Asia Pacific Journal of Marketing and Logistics, 31(2), 378-397.
Mullen, T. (2000). Travel’s Long Journey to The Web. Internet Week, 103-106.
Mutmainah L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. Journal of Islamic Economics, Finance, and Banking, 1(1), 33–50.
Newberry, R. C., Klemz, B. R., & Boshoff, C. (2003). Managerial Implications of predicting Purchase Behavior From Purchase Intentions: A Retail Patronage Case Study. Journal of Services Marketing, 17(6), 609–620.
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal Certification: Implication for Marketers in UAE. Journal of Islamic Marketing, 2(2), 138–153.
Shaari, J. A. N. & Arifin, M. N. S. (2009). Dimension of Halal Purchase Intention: a Preliminary Study. American Business Research Conference.
Shafie, S. & Othman, M. N. (2006). Halal Certification: An International Marketing Issues and Challenges, Proceedings of the 2006 IFSAM VIIIth World Congress, 28-30.
Suki, M. N. (2016). Green Product Purchase Intention: Impact of Green Brands, Attitude, and Knowledge. British Food Journal, 118(12), 2893-2910.
Syukur, M. & Nimsai, S. (2018). Factors Influencing the Purchase Intention of Halal Packaged Food in Thailand. International Journal of Supply Chain Management, 7(4), 1-6.
Thamizhvanan, A. & Xavier, M. (2013). Determinants of Customers' Online Purchase Intention: An Empirical Study in India, Journal of Indian Business Research, 5(1), 17-32.
Vermeir, I., Bonne K., Blackler, F. B., & Verbeke. W. (2007). Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), 367-386.
Weaver, G. R. & Agle, B. R. (2002). Religiosity and Ethical Behavior in Organizations: A Symbolic Interactions Perspective. Academy of Management Review, 27(1), 77-87.
www.islamislami.com/jumlah-umat-muslim-dunia-terkini, accessed on 8 October 2018.
www.bps.go.id/presentasepemelukagamadiindomesia, accessed on 11 October 2018.
www.ekonomisyariah.com/permintaanprodukhalal, accessed on 10 October 2018.
Ansari, N. U. & Mohammed, H. (2015). Factors Affecting the Intent to Purchase Halal Personal Care Products: Empirical Evidence from Pakistan. International Journal Islamic Marketing and Branding, 1(2), 199–213.
Arif, S. & Ahmad, R. (2011). Food Quality Standards in Developing Quality Human Capital: an Islamic Perspective. African Journal of Business Management, 5(31), 12242-12248.
Ataman, B., & Ulengin, B. (2003). A Note on the Effect of Brand Image on Sales. Journal of Product & Brand Management, 12(4), 237–250.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2014). Factors Affecting Halal Purchase Intention – Evidence from Pakistan’s Halal Food Sector. Management Research Review, 38(6), 640-660.
Aziz, A. & Chok, N. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1-23.
Aziz, S., Md Husin, M., Hussin, N. & Afaq, Z. (2019). Factors That Influence Individuals’ Intentions to Purchase Family Takaful Mediating Role of Perceived Trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81-104.
Bandura, A. (1971). Social Learning Theory. New York, USA: General Learning Press.
Chaudhary, R. & Bisai, S. (2018). Factors Influencing Green Purchase Behavior of Millennials in India. Management of Environmental Quality, 29(5), 798-812.
Chen, C., Hsiao, K. & Wu, S. (2018). Purchase Intention in Social Commerce. Library Hi Tech, 36(4), 583-604.
Chiu, W., Kim, T. & Won, D. (2018). Predicting Consumers’ Intention to Purchase Sporting Goods Online. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351.
Dindyal, S. (2003). How Personal Factors, Including Culture and Ethnicity, Affect The Choices and Selection of Food We Make. Internet Journal of Third World Medicine, 1(2), 27-33.
Du, C. J., & Da-Wen Sun, D. W. (2006). Learning Techniques Used in Computer Vision for Food Quality Evaluation: A Review. Journal of Food Engineering, 72, 39–55.
Elseidi, R. I. (2018). Determinants of Halal Purchasing Intentions: Evidences from UK. Journal of Islamic Marketing, 9(1), 167–190.
Hou, J., Du, L. & Li, J. (2008). Cause's Attributes Influencing Consumer's Purchasing Intention: Empirical Evidence from China. Asia Pacific Journal of Marketing and Logistics, 20(4), 363-380.
Karijin, B., Iris, V., Florence, B. B. & Wim, V. (2007). Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), 367-386.
Kotler, P. & Keller, K. L. (2016). Marketing Management, 15th Edition, Edinburgh Gate, Essex, UK: Pearson Education,Inc.
Lada, S., Geoffrey, H. T. & Hanudin, A. (2010). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 3(4), 66-76.
Lada, S., Tanakinjal, H. G., & Amin, H. (2009). Predicting Intention to Choose Halal Products Using Theory of Reasoned Action. International Journal Islamic and Middle Eastern Finance and Management, 2(1), 66–76.
Laroche, M., & Brisoux, J. E. (1989). Incorporating Competition into Consumer Behaviour Models: The Case of Attitude Intention Relationship. Journal of Economic Psychology, 10, 343-362.
Liu, C., Bao, Z. & Zheng, C. (2019). Exploring Consumers’ Purchase Intention in Social Commerce. Asia Pacific Journal of Marketing and Logistics, 31(2), 378-397.
Mullen, T. (2000). Travel’s Long Journey to The Web. Internet Week, 103-106.
Mutmainah L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. Journal of Islamic Economics, Finance, and Banking, 1(1), 33–50.
Newberry, R. C., Klemz, B. R., & Boshoff, C. (2003). Managerial Implications of predicting Purchase Behavior From Purchase Intentions: A Retail Patronage Case Study. Journal of Services Marketing, 17(6), 609–620.
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal Certification: Implication for Marketers in UAE. Journal of Islamic Marketing, 2(2), 138–153.
Shaari, J. A. N. & Arifin, M. N. S. (2009). Dimension of Halal Purchase Intention: a Preliminary Study. American Business Research Conference.
Shafie, S. & Othman, M. N. (2006). Halal Certification: An International Marketing Issues and Challenges, Proceedings of the 2006 IFSAM VIIIth World Congress, 28-30.
Suki, M. N. (2016). Green Product Purchase Intention: Impact of Green Brands, Attitude, and Knowledge. British Food Journal, 118(12), 2893-2910.
Syukur, M. & Nimsai, S. (2018). Factors Influencing the Purchase Intention of Halal Packaged Food in Thailand. International Journal of Supply Chain Management, 7(4), 1-6.
Thamizhvanan, A. & Xavier, M. (2013). Determinants of Customers' Online Purchase Intention: An Empirical Study in India, Journal of Indian Business Research, 5(1), 17-32.
Vermeir, I., Bonne K., Blackler, F. B., & Verbeke. W. (2007). Determinants of Halal Meat Consumption in France. British Food Journal, 109(5), 367-386.
Weaver, G. R. & Agle, B. R. (2002). Religiosity and Ethical Behavior in Organizations: A Symbolic Interactions Perspective. Academy of Management Review, 27(1), 77-87.
www.islamislami.com/jumlah-umat-muslim-dunia-terkini, accessed on 8 October 2018.
www.bps.go.id/presentasepemelukagamadiindomesia, accessed on 11 October 2018.
www.ekonomisyariah.com/permintaanprodukhalal, accessed on 10 October 2018.
Published
2019-12-30
How to Cite
HANDRIANA, Tanti; YULIANTI, Praptini; ROMADLON, Shella Kurniawati.
ANTECEDENTS OF CONSUMER BEHAVIOR INTENTION TO PURCHASE HALAL PRODUCTS.
Asian Journal of Behavioural Sciences, [S.l.], v. 1, n. 2, p. 1-8, dec. 2019.
ISSN 2710-5865.
Available at: <https://myjms.mohe.gov.my/index.php/ajbs/article/view/7572>. Date accessed: 13 sep. 2024.
Section
Articles
