Sexualisation In Advertisements

Abstract

There is a belief that a product will entice minimal audience attention if it adverts lack of features of sex. This ranges from negatively explicit display of sexual acts, to the use of basic cosmetics to enhance beauty and attractive features. A company uses advertisements in order to inveigle people to buy the products being advertised. These persuasive and irresistible messages try convincing the potential consumers or users to choose their products instead of others. The active use of images of youths, especially females, in advertising without connection to the product being sold has become a trend in advertising. This study shows and investigates how sex sell products. The effectiveness of sex advertising depends on the type of products as well as the strength of its demand among other competitors in the similar market or industry.