Malaysian Tourist’s Risk towards Travel Intention in Covid-19 Pandemic

  • Raja Nurul Aini

Abstract

The COVID-19 pandemic is one of the world's serious challenges in the 21st century, with clear negative impact for the global economy, rate of death, political and tourism issues. COVID-19 was declared a pandemic on December 19, 2019, in Wuhan, China, and had spread around the world by mid-March 2020. It affects to tourism industry in Malaysia become negative due to the diseases. There are a lot of risk perception will impact Malaysian tourists decrease their travel intention in COVID-19 pandemic. There are five categories of perceived risk affecting travel intention in COVID-19 pandemic: health risk, psychological risk, financial risk, destination risk and travel risk. An online questionnaire was distributed to a sample of 204 respondents. Descriptive analysis and inferential statistics was conducted to investigate the relationships between perceived risks affecting travel intention in COVID-19 pandemic. The results identify that there is a significant association between Health Risk, Financial Risk, and Destination Risk towards Malaysian tourists’ travel intention in COVID-19 pandemic. This also can help Malaysia tourism government department to contribute in deploying tourism plans in the future.

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Published
2023-07-30
How to Cite
AINI, Raja Nurul. Malaysian Tourist’s Risk towards Travel Intention in Covid-19 Pandemic. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 5, n. 2, p. 42-51, july 2023. ISSN 2710-5830. Available at: <https://myjms.mohe.gov.my/index.php/ajact/article/view/23370>. Date accessed: 17 july 2024.
Section
Articles