Cultural and Creative Design and Development of Rural Tourism from the Perspective of Rural Vitalization: Taking the Design of “Wulin Anecdote” as an Example

  • Lin Shunmei 8613599903963
  • Zuriawati Ahmad Zahari

Abstract

Abstract: Purpose From the perspective of rural revitalization, this paper aimed at the cultural and creative design and development of rural tourism, redefined the regional culture of the Wulin Village and developed the integration of the traditional cultural resources and the modern cultural creativity, which also explored new ways of rural tourism cultural and creative design. Methods Through consulting the relevant materials and visiting the Wulin Village in the field, the author of this paper processed the information in images, conceived and formulated the mainframe, confirmed the design direction, unified the style, and completed the tourism cultural and creative design practice activities for the Wulin Village. Conclusion Taking the national strategy of “rural revitalization” as the general direction, based on the theme of the traditional Wulin Village in Quanzhou, and through the form of cultural creativity, the cultural values of the Wulin Village were reshaped and the intangible cultural resources were transformed into tangible cultural values so as to promote the public’s new understanding of the countryside and achieve the purpose of cultural transmission.


Keywords: rural revitalization, rural tourism, cultural transmission; cultural and creative design

References

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[4] Liao Junhua. Protection and Development of Traditional Villages from the Perspective of Rural Revitalization [J]. Reform, 2018(04):130-139.
Published
2022-04-01
How to Cite
SHUNMEI, Lin; ZAHARI, Zuriawati Ahmad. Cultural and Creative Design and Development of Rural Tourism from the Perspective of Rural Vitalization: Taking the Design of “Wulin Anecdote” as an Example. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 4, n. 1, p. 31-41, apr. 2022. ISSN 2710-5830. Available at: <https://myjms.mohe.gov.my/index.php/ajact/article/view/17681>. Date accessed: 11 aug. 2022.
Section
Articles