On Research Brass Tacks: A Pre-Evaluation of An Institutional-Driven Farm Tourism Site Development in Southern Philippines

  • Kim Nino G. Cantero
  • Ma. Leslie B. Basallo
  • Julius O. Basallo
  • Queeny Marie B. Abad


Farm tourism spurs rural development that benefits local economies. An institutional-driven farm tourism project is taken into account to capitalize on the anticipated increase in visitor arrivals after COVID-19. This study adheres to the rigorous standards of a descriptive-evaluative research design and a mixed-methods approach. It serves as a preliminary evaluation review on the readiness of an educational institution to develop a rural farm tourism site following the Philippine Department of Tourism's minimum requirements (DOT). Findings reveal that there are subsets in the minimum requirements that bar the initiative to prosper. However, the study presents the determined priority actions and opportunities for further exploration, which serves as research-based evidence for long-term project implementation and actualization


Adebayo, A. K., & Iweka, A. C. O. (2014). Optimizing the Sustainability of Tourism Infrastructure in Nigeria through Design for Deconstruction Framework. American Journal of Tourism Management, 3(1a), 13-19. Scientific & Academic Publishing. https://doi:10.5923/s.tourism.201401.03
Al-Ababneh, M. (2013, April). Service Quality and its Impact on Tourist Satisfaction. Interdisciplinary. Interdisciplinary Journal of Contemporary Research in Business, 4(12), 164-173. https://journal-archieves31.webs.com/164-177.pdf
Ashley, C., De Brine, P., Lehr, A., & Wilde, H. (2007). Role of Tourism Sector in Expanding Economic Opportunity. The Fellows Harvard of College, Overseas Development Institute, & International Business Leaders Forum.
Cantero, K.N.G. Theoretical analysis on the foundations of sensory-based tourism for the blind. J. Am. Acad. Res.2018,6, 120–126.
Dagooc, E. (2018, April 12). CCCI to help push Cebu agri-Tourism. The Freeman.
Deng, J., King, B., & Bauer, T. (2002). Evaluating natural attractions for tourism. Annals of Tourism Research, 29(2), 422-438. https://doi.org/10.1016/S0160-7383(01)00068-8
Department of Tourism (2017). Tourist Arrivals in Central Visayas Cebu. DOT-7 Satellite Office.
Dmitrovic, T., Cvelbar, L. K., Kolar, T., Brencic, M. M., Ograjensek, I., & Zabkar, V. (2009, June 4). Conceptualization tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, 3(2), 116-126. Emerald Group Publishing Limited. https://doi:10.1108/17506180910962122
Eisenhart, K. M. (1989, October). Building Theories from Case Study Research. The Academy of Management, 14(4), 532-550. Academy of Management. http://www.jstor.org/stable/258557
Huang, A., & Xiao, H. (2000). Leisure-based tourist behavior: A case study of Changchun. International Journal of Contemporary Management, 12(3), 210-214. https://doi.org/10.1108/09596110010320850
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists' satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), pp. 965-975. https://doi.org/10.1016/j.tourman.2006.08.008
Jovanovic, S., & Ilic, I. (2016). Infrastructure as important determinant of tourism development in the countries of Southeast Europe. Ecoforum Journal, 5(1). http://www.ecoforumjournal.ro/index.php/eco/article/view/329/216
Jovičić, Z. (1988). Osnovi turizmologije. Naučna knjiga.
Kline, C., Cardenas, D., Leung, Y., & Sanders, S. (2007). Sustainable Farm Tourism: Understanding and Managing Environmental Impacts of Visitor Activities. Journal of Extension. 45(2). https://libres.uncg.edu/ir/asu/f/Kline_Carol_2007_Sustainable%20Farm%20Tourism.pdf
Kumar, A. (2019, February 6). Why agri and eco-tourism have become Popular with city dwellers and busy professionals. YourStory. https://yourstory.com/2019/02/agri-eco-tourism-become-popular-city-dwellers-busy-professionals
Lew, A., & McKercher, B. (2006). Modeling Tourist Movements: A Local Destination Analysis. Annals of Tourism Research, 33(2), 403-423. https://doi.org/10.1016/j.annals.2005.12.002
Lew, A. (1987). Framework of tourist attraction research. Annals of Tourism Research, 14(4), 553-575. https://doi.org/10.1016/0160-7383(87)90071-5
Lorenciana, C. (2020, November 18). Cebu City eyes new tourism products to attract more visitors. Philippine News Agency. https://www.pna.gov.ph/articles/1122183
Mahaliyanaarachchi, R. (2015). Agri-tourism Farm and Farm Stay. Department of Agri Business Management, Faculty of Agricultural Sciences, Sabaragamuwa University of Sri Lanka.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41-56. https://doi.org/10.1177/1356766707084218
Nair, V., Hamzah, A., & Musa, G. (Eds.). (2020). Responsible Rural Tourism in Asia. Channel View Publications. https://doi.org/10.21832/NAIR7512
Ng, M. (2018). Chamber of Commerce Industry Freeman on Agro-Tourism. The Freeman.
Popesku, J. (2011). Menadžment turističke destinacije. Univerzitet Singidunum.
Reinius. S. W., & Fredman, P. (2007). Protected areas as attractions. Annals of Tourism Research, 34(4), 839-854. https://doi.org/10.1016/j.annals.2007.03.011
Southeast Asian Regional Center for Graduate Study and Research Agriculture (2017). FarmtTourism to enhance sustainable agricultural and rural development, agritourism bill to be signed into law. https://www.searca.org/press/farm-tourism-to-enhance-sustainable-agricultural-and-rural-development-agritourism-bill-to-be-signed-into-law
Spire Research and Consulting (2013). Rise of agri-tourism in the Philippines. https://www.spireresearch.com/wp-content/uploads/2013/09/SpirE-Journal-Q3-2013_The-rise-of-agri-tourism-in-the-Philippines.pdf
Swyngedouw, E. (2000). Elite Power, Global Forces, and the Political Economy of ‘Global’ Development. In G. L. Clark, M. P. Feldman, & M. S. Gertler, Handbook of Economic Geography (pp. 541-558). Oxford University Press.
Tasci, A. & Gartner, W. C.(2007). Destination Image and its Functional Relationships. Journal of Travel Research, 45(4), 413-425. https://doi.org/10.1177/0047287507299569
Tasci, A., Gartner, W. C., & Cavusgil, T. (2007). Conceptualization and Operationalization of Destination Image. Journal of Hospitality & Tourism Research, 31(2), 194-233. https://doi.org/10.1177/1096348006297290
Wang, Y., & Davidson, M. (2010). Pre- and post-trip perceptions: An insight into Chinese package holiday market to Australia. Journal of Vacation Marketing, 16(2), 111-123. https://doi.org/10.1177/1356766709357488
How to Cite
G. CANTERO, Kim Nino et al. On Research Brass Tacks: A Pre-Evaluation of An Institutional-Driven Farm Tourism Site Development in Southern Philippines. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 4, n. 1, p. 10-23, mar. 2022. ISSN 2710-5830. Available at: <https://myjms.mohe.gov.my/index.php/ajact/article/view/17358>. Date accessed: 15 aug. 2022.