The Chinese Film Industry's Cross-Cultural Communication Strategy in the Context of the "One Belt, One Road" Initiative

  • Zuo Ke
  • Mohd Erman Maharam
  • Wan Aida Wan Yahaya

Abstract

China's comprehensive national strength has been steadily increasing in recent years. The "One Belt One Road" initiative has garnered widespread support from the majority of the world's countries and has evolved into a critical platform for global common development, promoting coordination and cooperation among the international community, global interconnection and communication, and the realisation of continuous development. Chinese film is the mode of transmission of China's cultural image. It is a critical opportunity for the development of Chinese film to promote Chinese culture via the "One Belt, One Road" initiative. This article discusses the cross-cultural communication strategy for Chinese films under the "One Belt, One Road" initiative, with the goal of ensuring the sustainable development of Chinese films abroad through the "One Belt, One Road" initiative.


 

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Published
2021-12-31
How to Cite
KE, Zuo; MAHARAM, Mohd Erman; WAN YAHAYA, Wan Aida. The Chinese Film Industry's Cross-Cultural Communication Strategy in the Context of the "One Belt, One Road" Initiative. Asian Journal of Arts, Culture and Tourism, [S.l.], v. 3, n. 4, p. 24-28, dec. 2021. ISSN 2710-5830. Available at: <https://myjms.mohe.gov.my/index.php/ajact/article/view/16370>. Date accessed: 29 may 2022.
Section
Articles