Digital Transformation Strategy: A Systematic Literature Review

  • Siti Noorsiah Jamaludin Faculty of Information Management, Universiti Teknologi MARA Cawangan Johor, Kampus Segamat, 85000 Segamat, Johor
  • Abd Samad Hasan Basari Faculty of Computer Science and Information Technology, UTHM 86400 Parit Raja, Johor


Digital transformation strategy has been an issue highlighted by many researchers and has become a topic of importance to be discussed. The purpose of this paper is to present the results of a review of 20 selected studies which include 14 different frameworks and models of different digital transformation strategies. The main focus of the study is on the frameworks and models in measuring digital transformation strategies. The findings indicate the measurements applied in digital transformation strategies vary between industries and organizations. The findings reveal that most existing frameworks and models provide incomplete illustrations of digital transformation strategies that very little research discussed on frameworks or models to measure digital transformation strategies.  Thus, it is evident that research about digital transformation strategies needs more attention by researchers to explore in the future.

Keywords: Digital, digital transformation strategies, search, appraisal, synthesis, and analysis.

How to Cite
JAMALUDIN, Siti Noorsiah; HASAN BASARI, Abd Samad. Digital Transformation Strategy: A Systematic Literature Review. Social and Management Research Journal, [S.l.], v. 19, n. 1, p. 35-56, feb. 2022. ISSN 0128-1089. Available at: <>. Date accessed: 26 june 2024. doi:

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