A CONTENT ANALYSIS ON DIVERSITY AND PERSON WITH DISABILITIES IN CSR-AWARDED COMPANIES IN MALAYSIA
Diversity is a concept that includes individuals from different categories and centrally aims at creating an inclusive community that values and utilises all members' talents. Diversity in the workplace has long been recognised as beneficial to the organisation’s whole performance. Apart from creating an inclusive environment, having a diverse workforce means having a different set of skills, ideas, attitudes, knowledge, and thus giving a higher chance for an organisation to be in a competitive advantage. Despite all the advantages, persons with disabilities (PWD) as one of the diversity categories have always been excluded from entering the labour market. Therefore, the aim of this study is to do a systematic empirical investigation on PWD’s employment within the organisations by examining the annual report of the CSR-awarded organisations in Malaysia to evaluate how far these organisations are reporting their diverse workforce and accepting the inclusion of PWD in the companies. The quantitative content analysis method was used in this study. 14 published annual reports of CSR-awarded companies from the year 2019 were selected as a sample. Employees with PWD were recorded by two companies, with percentages of 0.18 percent and 0.05 percent, respectively. The result shows the employment data on disability among companies that have won CSR awards in Malaysia are scarce. The companies tend to place more emphasis on other diversity categories, especially on gender and age group. It is suggested for future research to explore the employment of PWD from the perspective of corporate social responsibility since anything related to PWD should be addressed through social imperatives.
Keywords: content analysis, diversity, persons with disabilities, corporate social responsibility
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