Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model

  • Mohd Adha Shah Mohd Basir Faculty of Technology Management and Business, Universiti Tun Hussein Onn, Malaysia
  • Umi Kartini Rashid Faculty of Technology Management and Business, Universiti Tun Hussein Onn, Malaysia
  • Juzaimi Nasuredin Faculty of Technology Management and Business, Universiti Tun Hussein Onn, Malaysia
  • Rabiatul Adawiyah Ma’arof Faculty of Business and Management, UiTM Terengganu, Dungun Campus, Malaysia

Abstract

The adoption of e-commerce has become crucial for organizations, particularly among small and medium-sized enterprises (SMEs), to gain a competitive edge in the market since the emergence of the World Wide Web. Although previous research has investigated e-commerce adoption in different countries, there still needs to be studies, particularly in the Malaysian e-commerce industry, which has experienced accelerated growth due to the consumers' increased online shopping in response to the nationwide lockdown and movement restrictions. To address this gap, this study utilized the Technology Acceptance Model (TAM) to examine the relationships between organizational awareness (OA), perceived usefulness (PU), perceived ease of use (PEOU), and e-commerce adoption (EA) among SMEs in Johor. The study employed a quantitative approach and distributed an online questionnaire to the targeted respondents, resulting in 384 data sets that were analyzed using Statistical Packages for Social Sciences (SPSS) software, including descriptive and correlation analysis. The findings indicated that organizational awareness (OA), perceived usefulness (PU), and perceived ease of use (PEOU) had significant effects on e-commerce adoption (EA) among Johor SMEs. The results could assist the Johor State Government in developing and enhancing policies for the Digital Economy agenda and contribute to a better understanding of the factors that affect e-commerce adoption among SMEs in Johor. Finally, the study suggested future research directions based on the limitations and implications of the research.

Published
2023-06-25
How to Cite
MOHD BASIR, Mohd Adha Shah et al. Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model. Journal of International Business, Economics and Entrepreneurship, [S.l.], v. 8, n. 1, p. 99, june 2023. ISSN 2550-1429. Available at: <https://myjms.mohe.gov.my/index.php/JIBE/article/view/24030>. Date accessed: 28 feb. 2024. doi: https://doi.org/10.24191/jibe.v8i1.24030.

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