The Application of Strategic Management in a Public Healthcare Service System

Abstract

The financial operating condition of a public hospital is directly associated with developing healthcare services. When the operating environment changes completely, financial management is a key driver in hospital management, and its importance is self-evident. A public hospital needs to make scientific decisions in the face of current healthcare reform, optimising business processes and reducing operating costs. These measures are directly related to the financial management in the hospital.
This paper is on the premise of public hospital reform, initially following the rules and regulations of hospital financial management. Considering the General Hospital of Ningxia Medical University as the practical case, comprehensive approaches have been taken to evaluate the hospital’s operation as well as analyse problems and challenges to define the strategic position for better healthcare service management.