Sustainable Entrepreneurship: A Review and Proposed Model

  • Mohd Amli Abdullah @ Baharum
  • Mohd Ali Bahari Abdul Kadir
  • Badli Esham Ahmad


Entrepreneurs are essential in promoting economic growth and generating employment opportunities, with businesses that can range from small, home-based operations to large multinational corporations. Despite the challenges posed by entrepreneurship, those with perseverance and ambition can experience substantial rewards. One concept arising from this is Sustainable Entrepreneurship, which prioritizes not only financial gain but also incorporates social and environmental considerations into its business objectives. This paper aims to construct a model of Sustainable Entrepreneurship through a narrative review of existing studies and to identify the factors contributing to its success. The methodology involves collecting sources from various databases and performing a thematic analysis to uncover the main themes and sub-themes in the literature. This review yielded various perspectives from various authors, with three factors (sustainable entrepreneur competencies, sustainable resource management, and sustainable business approach and strategy) emerging as the primary theme. Based on these findings, an initial model has been devised, which will be validated and tested in future research.

How to Cite
ABDULLAH @ BAHARUM, Mohd Amli; ABDUL KADIR, Mohd Ali Bahari; AHMAD, Badli Esham. Sustainable Entrepreneurship: A Review and Proposed Model. Academic Journal of Business and Social Sciences, [S.l.], v. 7, n. 1, p. 1-17, sep. 2023. ISSN 2590-440X. Available at: <>. Date accessed: 26 may 2024. doi: