A Comparison of Competencies in the Self-Management and Task Management Domain for Marketing Course Undergraduates

Abstract

Abstract: The shift from knowledge-based curriculum to a competence-based curriculum for Marketing course undergraduates is crucial in producing work-ready talents. The study focuses on the comparison of Self-Management and Task Management domain attained by final-year marketing students in 5 different higher learning institutions in Malaysia. A survey questionnaire consisting 25 items was distributed to compare the competencies in the Self-Management and Task Management domains among 289 undergraduates. The data was analysed using one-way ANOVA on SPSS program version 26.0. The results indicated a significant difference among the undergraduates’ competency in Self-Management domain between the different groups of HEIs. However, there was no significant difference in the Task Management domain. The Public university and Distance Learning university displayed a high Self-Management competencies with a mean score of 4.04 and 4.02 respectively. The competencies attainment for Task Management domains were moderate. All the universities in this study recorded a high score for the knowledge and skills competencies in the Self-Management domain. This comparative study indicates the emphasis of knowledge and skills in their Marketing courses compared to other competencies. This study  is significant to identify instructional improvement to enhance competency based learning to produce work-ready marketing undergraduates.

Keywords: Competency, Higher Education, Marketing, Self-Management, Task-Management