Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

  • Shahira Ariffin UNIVERSITI TEKNOLOGI MARA
  • Hasman Abdul Manan UNIVERSITI TEKNOLOGI MARA
  • Norsiah Ahmad UNIVERSITI TEKNOLOGI MARA
  • Nur Shahrulliza Muhammad UNIVERSITI TEKNOLOGI MARA
  • Fairus Hamdan UNIVERSITI TEKNOLOGI MARA
  • Nur Sabrina S Kelana UNIVERSITI TEKNOLOGI MARA

Abstract

Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

Published
2021-05-31
How to Cite
ARIFFIN, Shahira et al. Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults. ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, [S.l.], v. 7, n. 1, p. 56-64, may 2021. ISSN 2462-1838. Available at: <https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14256>. Date accessed: 19 july 2024. doi: https://doi.org/10.24191/abrij.v7i1.14256.
Section
Articles