E-Business Adoption among Homestay Businesses: The Sarawak Experience

  • Muhammad Omar Universiti Teknologi MARA
  • Jati Kasuma Universiti Teknologi MARA
  • Roystance Asit Universiti Teknologi MARA
  • Pauline Achan Universiti Teknologi MARA
  • Dean Nelson Mojolou Universiti Teknologi MARA


Information technology (IT) is now universally deemed by business organizations as an essential tool that they use to run their business activities and processes. The escalation of internet penetration in Sarawak has augmented new opportunities to the small medium enterprises (SMEs) to adopt e-business toward sustaining their businesses. The objectives of this study are to identify factors that influence e-business
adoption among homestays in Kuching, Sarawak and to determine which factor has the most significant influence in its adoption. For the purpose of this study, the reviewed IT adoption model used is the technology-organizationenvironment (TOE) framework. This framework identifies three elements that drive the adoption of technology which are technological, organizational and environmental factors. A total
of 150 homestay businesses within the city of Kuching were chosen to participate in the survey. Data were analysed using correlation analysis and multiple regression analysis. The findings indicated that organizational factor has the most significant influence on e-business adoption among the homestay owners in Kuching, Sarawak.

How to Cite
OMAR, Muhammad et al. E-Business Adoption among Homestay Businesses: The Sarawak Experience. ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, [S.l.], v. 1, n. 2, p. 1-9, dec. 2015. ISSN 2462-1838. Available at: <https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/10004>. Date accessed: 23 may 2024. doi: https://doi.org/10.24191/abrij.v1i2.10004.