Dewan Masyarakat: A Discourse Study on Ethics Consciousness of The Malays: 1991-2000

  • Khalidah Khalid Ali Department of Management & Humanities, Universiti Teknologi PETRONAS


Media plays a significant role in communicating knowledge and information to targeted members of the society to develop public consciousness. Among the indicators of consciousness includes books, newspapers, magazines and speech texts. They are generally regarded as barometers of order and indicators of social conscience. This discourse study primarily aims to analyze the ethics consciousness as expressed in the Malay community through Dewan Masyarakat (DM) from 1991-2000, a publication by Dewan Bahasa dan Pustaka (DBP), Malaysia. It describes the discourse on ethics, identifying trends and contexts of the coverage and interpreting the emergence and evolution of the discourse from 1991-2000. The study has therefore resonated the thoughts of DM authors, in driving the ethics consciousness among the Malay Muslim readers while analyzing its coverage on ethics during the decade, 1991- 2000. This study has used 47 out of 235 selected DM articles of the full study as a unit of analysis and it will apply the discourse and content analyses as the research methods. This study has found that despite the government’s support to alleviate poverty and improve the living status of the Malay community, there is an increase in social problems among this ethnic group, challenging ethics consciousness while the Malaysian economy was exuberantly transforming into an industrial nation, being one of the “Asian Tigers” under Mahathir’s era from 1991-2000. This study has contributed to the limited value-based studies within Malaysian contexts from multidisciplinary approaches. Keywords: Dewan Masyarakat, magazine, discourse, ethics, consciousness

Author Biography

Khalidah Khalid Ali, Department of Management & Humanities, Universiti Teknologi PETRONAS

Khalidah Khalid Ali is a Senior Lecturer (Corporate Ethics) at Department of Management and Humanities, Universiti Teknologi PETRONAS (UTP). She holds a bachelor degree in Analytical Economics from University of Malaya (1979) and Master of Science in Industrial Relations and Personnel Management from University of London (London School of Economics and Political Science, 1983). She has more than 17 years of industrial working experience in PETRONAS Group of Companies and has served for 20 years as an academician. Her fields of specialization incorporate business management, economics, human resource management, entrepreneurship and corporate ethics. She currently teaches Ethics and Social Responsibility and The Malaysian Economy to undergraduates at UTP. In addition, she also teaches Ethics, Social Responsibility and Governance to UTP MBA Energy Management students. Her research interests include interdisciplinary social science and cultural studies, the understanding of Al-Quran and Hadith and valuebased studies related to ethics and morality in a diverse and competitive global business environment. Khalidah has provided consultation for projects on business organization and been a trainer in the related area. She has also provided consultation and research services in the ethics discipline at UTP as well as to external parties. She has presented papers at local and international conferences and contributed several publications for local and international journals. She is the main author of a text book entitled “Business Management - A Malaysian Perspective” 1e, 2e and 3e, published by Oxford Fajar in April, 2008, February, 2012 and May 2015 respectively. She is also the main author of Business Ethics 1e (2014) and Business Ethics: Second Edition (2018) texts, published by Oxford Fajar for Malaysian higher learning institutions. Khalidah is currently pursuing PhD in

How to Cite
KHALID ALI, Khalidah. Dewan Masyarakat: A Discourse Study on Ethics Consciousness of The Malays: 1991-2000. Platform : A Journal of Management and Humanities, [S.l.], v. 1, n. 1, p. 11-24, dec. 2018. ISSN 2637-0859. Available at: <>. Date accessed: 25 june 2019.