Public-Private Partnership (PPP) in Managing Arts, Cultural and Tourism Sector
Qistina Donna Lee Abdullah and Salmiah Abdul Hamid
Key Drivers of Medical Tourism in Malaysia
Suseela Devi Chandran, Fadilah Puteh, Azizan Zianuddin, Nur Alia Azmi and Wong Wai Khuen
Do ‘Kafeteria Sihat’ Attributes influence Customers’ Post Purchase Behaviour?
Abdul Rais Abdul Rahman, Chemah Tamby Chik and Mohd Salehuddin Mohd Zahari
The Globalization of Malaysia National Cuisine: A Concept of ‘Gastrodiplomacy'
Naili Nahar, Shahrim Ab Karim, Roselina Karim, Hasanah Ghazali and Steven Eric Krauss
Tourism Development in Rural Areas: Potentials of Appreciative Inquiry Approach
Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang
Determinants of Competitive Advantage in the Tourism Sector of Langkawi Island, Kedah
Er Ah Choy Nur and Helwa Ruslan