International Journal of Business and Technology Management

Articles

• APPLICATION OF REGRESSION ANALYSIS IN REVIEWING THE EFFECT OF STORE ATMOSPHERE ON THE PURCHASE DECISION PROCESS

  Yunia Mulyani Azis, Sussy Susanti, Ade Triana

  1-11

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• DIVIDEND CHANGE, SEASONED EQUITY OFFERINGS, STOCK RETURNS AND PROFITABILITY

  Ruey-Shii Chen, Yen-Ju Lin

  12-19

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• THE GAMING COMMUNITY’S PERSPECTIVE OF CELEBRITY ENDORSEMENT AND PRODUCT QUALITY, IT’S IMPACT ON PURCHASE DECISION

  Terra Saptina Maulani, Rizki Aditya Pratama

  20-32

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