Halal Goods As A Da’wah Medium And Its Challenges

  • Mohd Nasir Ripin Felo Penyelidik
  • Zulkiflee Haron Felo Penyelidik
  • Aminuddin Hehsan Felo Penyelidik
  • Ahmad Muhyuddin Hassan Pensyarah Kanan
  • Nasrul Hisyam Nor Muhamad Pensyarah Kanan
  • Nur Hidayati Jamil Pelajar Pascasiswazah
  • Noreen Mohd Hashim Pelajar Pascasiswazah


Each individual is obliged to either directly or indirectly perform da'wah especially to non-Muslims. At the same time, every Muslim is obliged to seek and use halal products in daily life. By using qualitative content analysis method, the objectives of this writing is to unveil the concept of halal, factors of halal goods benefits, halal products as a medium of da’wah, as well as its challenges. The result shows that halal products do not only have a secure, healthy freshness, but has many benefits. Plenty of benefits in halal products can be shared with all humans regardless of religion and can be practiced as culture. Thus, the use of halal goods became effective medium in preaching the beauty of Islam indirectly. Nevertheless, missionary approach through halal products has its own challenges.


Keywords: Halal da’wah, halal food, halal goods, da’wah medium, missionary challenge.

Author Biographies

Mohd Nasir Ripin, Felo Penyelidik


Zulkiflee Haron, Felo Penyelidik


Aminuddin Hehsan, Felo Penyelidik


Ahmad Muhyuddin Hassan, Pensyarah Kanan

Fakulti Tamadun Islam, UTM

Nasrul Hisyam Nor Muhamad, Pensyarah Kanan

Fakulti Tamadun Islam, UTM

Nur Hidayati Jamil, Pelajar Pascasiswazah

Fakulti Sains, UTM

Noreen Mohd Hashim, Pelajar Pascasiswazah

Fakulti Komputeran, UTM

How to Cite
RIPIN, Mohd Nasir et al. Halal Goods As A Da’wah Medium And Its Challenges. Al-Qanatir: International Journal of Islamic Studies, [S.l.], v. 8, n. 5, p. 13-24, dec. 2017. ISSN 2289-9944. Available at: <http://myjms.mohe.gov.my/index.php/alqanatir/article/view/3086>. Date accessed: 25 apr. 2018.

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