Chief Editor: Assoc. Prof. Dr. Voon Boo Ho 
Co-Chief Editors: Assoc. Prof. Dr. Firdaus Abdullah & Assoc. Prof. Dr. Corina Joseph
Managing Editor: Dr. Ellen Chung Siew Mee 
Co-Managing Editors: Dr. Mohammad Isa Mohamadin & Dr. Kuan Siaw Vui 



Advisory Board
Prof. Dato Dr. Jamil Hamali (Universiti Teknologi MARA, Malaysia) 
Prof. Dr. Jay Kandampully (Ohio State University, USA) 
Prof. Dr. David Crowther (De Montfort University, UK) 
Tan Sri Datuk Amar (Dr.) Hamid Bin Bugo (Sarawak Consolidated Industries Berhad, Malaysia) 
Prof. Dr. Jochen Wirtz (National University of Singapore, Singapore) 
Prof. Dr. Nagarajah Lee (VMIUC, Malaysia) 
Prof. Tan Kay Chuan (National University of Singapore) 
Prof. Dr. Kiymet Tunca (Trakya University, Turkey) 
Prof. Dr. Yutaka Yamauchi (Kyoto University, Japan) 


Board of Editors
Prof. Dr. Satyendra Singh (Marketing Management, University of Winnipeg, Canada) 
Dr. Nur Indrianti (Industrial Engineering, UPN "Veteran" Yogyakarta, Indonesia) 
Assoc. Prof. Dr. Noel Siu (Services Marketing, Hong Kong Baptist University, Hong Kong) 
Prof. Dr. Rosita Suhaimi (Economics, Universiti Teknologi MARA, Malaysia) 
Assoc. Prof. Dr. Rasidah Mahdi (Quantitative Methods, Universiti Teknologi MARA, Malaysia) 
Assoc. Prof. Dr. Khong Heng Yen (Applied Sciences, Universiti Teknologi MARA, Malaysia) 
Assoc. Prof. Dr. Caesar Delwis (Education/English, Universiti Teknologi MARA, Malaysia) 
Prof. Dr. Lo May Chiun (Marketing, Universiti Malaysia Sarawak, Malaysia) 
Assoc. Prof. Dr. Roshima Said (Sustainability, UiTM Cawangan Kedah, Malaysia) 
 Prof. Dr. Hasan Fauzi (Accounting, Univeritas Sebelas Maret, Indonesia)